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Vitra

Viola Vitra! This family-owned company from Switzerland started out in 1950, as a manufacturer for the pieces and creations of many renowned international furniture designers. Vitra values long-lasting relationships with clients and customers, as well as their designers. It is important for the company of over 80 years to also place worth on durable products as well as sustainable growth. They believe in the power of design that can benefit the consumers, and Vitra products are therefore well received by its many retail system clients. Some of Vitra’s product lines include sofas, tables, desks, chairs, clocks, and accessories. Not only does Vitra make furniture and create retail environments, but the company also uniquely has its own campus in Weil am Rhein, Germany, known as the Vitra Design Museum. There, the main focus is to show off the notable designs created by international architects while seamlessly displaying the commercial and cultural aspects of the furniture company. This unique factor combines the concepts and designs of their furniture line with the public in an interesting and attention jarring way. The collaboration of architectural thought and creativity with the interior design focus also makes their pieces more understandable in various environments, so the consumer may easily envision a piece in their own home.